The 4 Secrets to Successful Cause Marketing

As a young entrepreneur in 1987, i spent my time building my business and volunteering at a community school, which like most non-profit organizations was always needing to raise money. I was asked by the board to help raise money, as they thought this was a fitting job for me with my background in business. However, raising money to solve cash flow issues is not a passion I have. So I proposed something else.  I was excited by a new concept at the time, cause marketing, where school supporters generated contributions by buying from companies who agreed to give back a portion of the purchase to the school.

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